Quite famously, last year, Lewis Hamilton caused a whole heap of trouble by quite blatantly using Snapchat during a dull press conference. Fast forward just ten or so months later, and the new bosses in charge of F1 have fully embraced the Snapchat revolution. I’m not sure there will be bunny ears as part of the new deal, but F1 has agreed a partnership with Snap Inc to share content on Snapchat of F1 events.
Frank Arthofer, who is the new Head of Digital and New Business for Formula 1, also revealed this is just the start of their plans to open up and expand the previously quite limited social media strategy. He said: “Right from the start, we have said we want to work with partners to bring fans closer to the amazing show that is Formula 1, an incredible mix of technology and individual talent – and Snap fits that bill. We need to continue to bring new fans to the sport – by reaching out to them on social media platforms with behind the scenes, fun and engaging content.”