The Force India squad have announced a multi-year partnership with Breast Cancer Care, with the goal of “reaching more people affected by breast cancer faster.” The charity’s logo is the pink ribbon, which goes nicely with Force India’s rebranded pink image this season, and the cars will proudly bear the logo in Monaco this weekend.
In fact, Channel 4 presenter and Breast Cancer Care ambassador Lee McKenzie was tasked with applying the sticker to the car in the Monaco pit lane, as the news was revealed. She initially tweeted about the pressure of the situation, saying: “How tricky can it be to apply a sticker, straight, no bubbles, the right way up. Sorry in advance!” But later confirmed that it all went well.
Meanwhile, Andy Harris, a director at the charity says: “Force India are committed to help achieve our ambition of doubling the number of men and women we support by 2020. We want to make sure everyone affected by this life-threatening disease gets the care and support they need.”