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HUGO BOSS announce partnership with Formula E, after dropping Mercedes F1

Published by Christine Blachford

This is It Only Takes E Minute – keeping you up to date with the FIA’s electric racing series, Formula E. Today, Formula E organisers launched their new partnership with global fashion designer HUGO BOSS, ahead of the upcoming season that kicks off in Hong Kong in December. HUGO BOSS are sponsoring the sport with trackside banners, and will stick their logo on Formula E staff uniforms, as well as the demo car itself.

CEO of Formula E, Alejandro Agag, who posed in a natty suit to celebrate the launch, said: “As the first Official Apparel Partner of the series, we look forward to seeing the dynamic style and innovation on show that HUGO BOSS is renowned for.”

Mark Langer of HUGO BOSS says: “When we first encountered Formula E, we immediately saw its potential.” The clothes they provide will be made from sustainable and recycled materials, starting in the Formula E paddock but eventually extending to all their clothing lines. The company focuses on design and sustainability and believe they’ve found a good partner to do the same in Formula E.

Sidepodcast imageCredit: Mercedes-Benz Grand Prix

 

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Vettel wins in Brazil, as Hamilton rises to fourth

Published by Christine Blachford

Vettel wins in Brazil, as Hamilton rises to fourthCredit: Ferrari Media

Valtteri Bottas’ pole position lasted only moments as Sebastian Vettel swept past the Mercedes to take the lead into the first corner. There was chaos in the opening laps, as Romain Grosjean picked up a puncture and punted himself and Ocon off track. Daniel Ricciardo spun, dropping him down the field, after he’d made a good start trying to recover from a low grid position.

After an early safety car period to sort through the mess, Hamilton was calmly making his way through the field, providing much of the entertainment. He eventually wound up fourth at the chequered flag after starting last on the grid. Vettel won the race, with Bottas behind and Kimi Räikkönen rounding out the podium.

The Red Bull pair were down on pace, Verstappen very vocal throughout about his inability to keep up and overtake. Ricciardo recovered to sixth, with Massa taking an emotional seventh on his final home race in F1.

 

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